Marketing MCQMarketing Chapter 4Which of the complying with statements is true about licensing and also franchising?


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Marketing Chapter 4
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Which of the following statements is true about licensing and franchising?

a.It entails setting a fully operational independent entity in a foreign country to conduct business.b.Unlike franchising, licensing is offered by company firms such as hotels and fast-food chains.c.Like franchising, licensing is a high-cost means of market enattempt.d.The the majority of crucial hazard connected via licensing is the potential loss of proprietary benefit.Answer:d
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