Marketing MCQMarketing chapter 4Which the the following statements is true around licensing and also franchising?

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Marketing chapter 4

Which that the adhering to statements is true about licensing and franchising?

a.It involves setting a completely operational independent entity in a foreign country to command business.b.Unlike franchising, licensing is offered by business firms such as hotels and also fast-food chains.c.Like franchising, licensing is a high-cost method of sector entry.d.The most necessary risk connected with license is the potential lose of proprietary advantage.Answer:d
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