Marketing MCQMarketing Chapter 8Which of the following statements is true about creative strategy and execution?
Marketing Chapter 8
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Which of the following statements is true about creative strategy and execution?

A. A good creative strategy and execution guarantees a brand will exceed its sales objectives.

You are watching: Which of the following statements about creative strategy and its execution is true?

B. A good creative strategy almost never helps generate sales for a brand.

C. Ads that are very creative may not increase sales of a brand.

D. Companies have no trouble coming up with creative advertising that differentiates their brands from the competition.

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E. Good creative strategy cannot help a struggling brand regain its former prominence.

Answer:C


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