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Has Youtube significant your watch squeaky-clean video clip as “Not an ideal for many advertisers“? What’s that even mean? Well, here’s how to appeal your Demonetized YouTube videos and also how to best avoid getting them flagged in the an initial place.

You are watching: Not suitable for most advertisers


If you’re here, you’re probably already aware, but YouTube freshly started flagging certain videos together “Not perfect For most Advertisers”. This process is entirely automatic and is a procedure run on all YouTube videos automatically akin to content ID. Below I’ll share the best information I’ve discovered on just how this procedure works and also how to work-related with it.

Note the YouTube’s procedure for this is very variable and opaque; I supposed to i announced this weeks earlier but only freshly am i confident that the techniques outlined right here actually seem come work. Expect variation in your particular circumstances.


Tap right into YouTube is a collection of write-ups from the perspective of a gaming YouTuber, spanning both the use of YouTube and also how to effectively work with YouTubers to promote her game.


Table of Contents

How To acquire a video clip Re-Monetized

What walk “Not suitable For many Advertisers” Mean?

When you gain the yellow dollar authorize symbol a video is “demonetized” or in youtube’s vernacular “Not perfect For many Advertisers”. Despite some conspiracy theory this walk not mean YouTube is “skimming” your advertisement money; when demonetizing videos no ads space shown, meaning YouTube it s okay no advertisement money either. YouTube it s okay no inherent benefit from a demonetized video.


Despite the “limited or no” advertising, as far as I can tell no or efficiently no advertisers actually put videos top top “unsuitable” videos. Girlfriend should take into consideration a flagged video clip effectively demonetized entirely. It’s feasible this will change in the future if advertisers choose to opt in come this class of video.

Find Demonetized Videos

If you had a backlog that videos prior to the “Not an ideal for many advertisers” stuff started, you can have videos demonetized there is no knowing. There is a find filter you can use to uncover them immediately; this is wherein you’ll desire to start your quest to re-monetize as plenty of as you can. 

However, I’ve noticed the in some rare situations videos (unlisted ones in mine case) go not present in that search filter, and recently re-monetized videos might still present in that view until monetization is turned turn off then ago on for the video.

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The UI to apply for manual Review top top the Monetization tabIf you apply for review for a public video you’ll gain a scary warning the your video will just be the review after the reaches 1,000 see in a week. You will certainly not check out this warning if your video clip is unlisted, for this reason if you see the warning cancel, refresh, and confirm the video is unlisted prior to applying.

If a video clip is already published but got flagged (such together an old video released method before this system), it might well be worth unlisting it to get it the evaluation faster. All links to the content will still job-related while it’s unlisted, therefore it’s not a significant harm to briefly unlist the video for hand-operated review, particularly if it’s an older video.

Note the the reviews room still manual, so friend may have to wait a couple of days. Together of publishing this article, one unlisted video seems to take a main to acquire monetized (if it was formerly published).


Prior to the last pair weeks, unlisted videos seemed to sit in limbo because that weeks or perhaps forever. The entirety reason ns didn’t publish this short article earlier was till now, i was not certain this method even worked. Feedback and speed of testimonial seems to have improved significantly in the critical month.

Public videos that you already sent in because that review can still be unlisted to rate up their review times. To minimize affect on your channel friend may choose to unlist only a few at a time to make certain they actually obtain reviewed. The course, be certain to re-list lock after publishing. Uncover all her unlisted videos here.

Videos over 1,000 Views every Week

If girlfriend don’t have actually over 10,000 subscribers or girlfriend don’t desire to unlist your video, you’ll need to reach 1,000 views for YouTube to bother reviewing your video. Friend can and also should submit for review prior to hitting the threshold, however it will merely sit in the queue till it access time (or approaches) the threshold.

I have had videos seemingly get reviewed just before hitting 1,000 (and part well ~ 1,000) within a pair days the publishing. It’s possible that videos top top target come hit 1,000 see well before the main is up have some priority in the queue. Just like entirely too many things on YouTube, that is successfully impossible to tell how this process actually works.


There’s not lot to call here, other than 1,000 a main videos it seems to be ~ to obtain reviewed much much faster than unlisted videos. If you’re confident a video clip will fight 1,000 views and you really want it out now, it’s as much as you to gamble with publishing it come hit the threshold however remember that way all those 1,000 (and perhaps many, many more) space going to it is in non-monetized views.

Personally ns would usage the Unlisted method if at every possible, as the different is usually “pray you obtain views but also get re-monetized with time to actually advantage from stated views”. Not really a fun place to be.

How come Avoid obtaining Demonetized In The very first Place

The ideal thing to do is to merely thoroughly tag, describe, and title every video before using for monetization. Give it a thumbnail too. Go to your Upload Defaults page and uncheck “Monetize v Ads” come be certain your videos aren’t sent for monetization prior to everything is all ready.

Why? when the AI do the efforts to confirm if a video clip is “clean” it shows up to default come “unclean”, so if there isn’t sufficient metadata it simply dumps friend in the naughty bucket.

You should also avoid needless swearing in titles, particularly if you execute not intend them to hit the 1,000-views-a-week review threshold; recommendations to swearing, violence, and also sex are specifically likely to be flagged.

What content Gets Matched?

Short answer: who knows. It’s extremely random top top a good day.


Official answer:

Controversial issues and also sensitive eventsDrugs and dangerous products or substancesHarmful or attention actsHateful contentInappropriate languageInappropriate use of family members entertainment charactersIncendiary and also demeaning contentSexually suggestive contentViolence

Longer, an ext accurate answer:

I’ve seen all of the following get demonetized on my own channel:

Swearing in summary or title fieldsViolence connected words favor “death”Videos without enough tags/description/titlesThe name of violent/sexual/etc games, movies, or various other works the fictionCompletely random crap with practically identical content, description, and wording to other videos that were no demonetizedThe very same video, after at first being monetizedThen the same video being remonetizedThen the same video clip again gift demonetized a 2nd time after a day or soConsistently matched contents on a topic also though the subject is inoffensive, such as:AbyssRium, a game around raising fishAnimal Crossing, a game about nothing

YouTube likewise seems to it is in cracking under on a surreal ring of seemingly algorithmically generated “children’s” content that is mental or inappropriate.

As per above, the best thing you have the right to do for your channel is thoroughly, describe, thumbnail and title her videos, and avoid needless swearing.

Also carry out not i think a video matching any kind of of the above criteria will absolutely be garbage by hands-on review: ns have had actually several Senran Kagura videos manually authorized (an M rated game with sex-related themes), as well as a video with “fuck you” in the location approved.


On the various other hand, a video with “f*ck” in the title, censored, was manually rejected. Mean inconsistency, the only way to know is to apply, so use as soon and often together you can.

Why did YouTube carry out This Anyway?

They allegedly wanted to reduced down on advertisers inadvertently being associated with and paying money to extremist contents (Neo Nazis, ISIS, etc). After every literally offering money to terrorists is a sort of bad look.

Why they made decision to do this convoluted mess instead of in reality removing videos the were already plainly in violation of their Terms of business I can’t even start to fathom. Then, lock beganremoving claimed extremist videos anyway make this whole affair seem like an extremely expensive rubbish of everyone’s time. Cool beans.


Latest changes To The YouTube cooperation Program

This is sort of out of scope, yet just yesterday YouTube dropped another bomb on tiny channels the will execute nothing to settle it’s really problems: channels are now forced to struggle 4,000 Watch hrs in the last 12 months and have 1,000 subscribers in order to use for partnership.

No channels will it is in grandfathered in, and also existing monetized channels with over $10 in unclaimed revenue will be payment out even if lock don’t accomplish the payment threshold on their last day together a partner. Existing channels that don’t satisfy the brand-new requirements were provided a 30 day notice today; their networks will remain energetic but be gotten rid of from the cooperation program.

Can’t aid you with this one, simply thought the warranted mention.

See more: If The Demand For A Product Decreases, Then We Would Expect, Test 1 Flashcards

Does any type of Of This advantage YouTube?

As a community? absolutely not. Together a company? tho no, as much as I can tell. YouTube really simply seems to be doing the minimum they possibly can to look liven to advertisers there is no actually fixing their problem.

Especially the latest monetization threshold appears designed come cull the most users if doing the least damage to your bottom heat so they can say come advertisers “look, we have actually so lot less channels so obviously our moderation have the right to handle them better, right??”