This manuscript examines the potential of predisposition in qualitative research due to coder gender. That reports a examine of gender differences in coding by males and females based on a coding assignment entailing written narratives perfect by 18 males and also 17 females. The study found gender distinctions in your coding the presence/absence that 10 themes concerned gift exchanges and also three gender role concepts, and differences in intercoder reliabilities based upon gender ingredient of coder pairs. For numerous hypotheses, differences were opposite those predicted. The how amazing findings suggest the complexity of qualitative data and also emphasize the need for greater care in the analysis. Certain recommendations are made for researchers making use of qualitative data, and suggestions for future study are provided.
You are watching: Loc:1015 floyd avenue richmond va 23284
This is a preview the subscription content, access via her institution.
Buy single article
Instant accessibility to the full short article PDF.
Price consists of VAT (USA)Tax calculation will be finalised throughout checkout.
Rent this article via DeepDyve.
Learn an ext about Institutional subscriptions
Burstein, B., Lew, B. And Lissy, J. (1980) “Sex differences in Cognitive Functioning: Evidence, Determinants, Implications.” human being Development. 23 (August), 289–313.
Hirschman, E. C. (1986) “Humanistic inspection in Marketing Research: Philosophy, Method, and also Criteria.” newspaper of Marketing Research. 13 (August), 237–249.
Meyers-Levy, J. And also Maheswaran, D. (1991) “Exploring differences in Males" and Females" processing Strategies.” journal of customer Research. 18 (June), 63–70.
Meyers-Levy, J. And also Sternthal B. (1991) “Gender differences in the usage of message Cues and Judgments.” newspaper of Marketing Research. Vol. 28, (February), 84–96.
Mick, D. G. And also Buhl, C. (1992) “A Meaning-based model of heralding Experiences.” journal of customer Research. 19 (December), 317–338.
Spiggle, S. (1994) “Analysis and also Interpretation the Qualitative Data in customer Research.” newspaper of consumer Research. 21 (December), 491–501.
Stern, B. B. (1989) “Literary Criticism and Consumer Research: Overview and also Illustrative Analysis.” newspaper of consumer Research. 16 (December), 322–334.
Stern, B. B. And also Holbrook, M. B. (1994) “Gender and also Genre in the interpretation of advertising Text,” in gender Issues and Consumer Behavior. 11–41.
See more: Should I Consolidate My Student Loans Reddit, : Personalfinance
Thompson, C. J., Locander, W. B. And Pollio, H. (1989) “Putting customer Experience back into customer Research: The ideology and an approach of gift Phenomenology.” journal of customer Research. 16 (September), 133–146.