LL Cool J and those lips in ~ Dolby Theatre in Hollywood, California. (Photo by Greg Doherty/Getty Images)

The just thing pioneering rapper, LL Cool J is recognized for much more than his music is his penchant for gradually licking his lips. And if you’ve ever wondered why he was never readily available an endorsement about a lip enjoyment product, he has a story come tell that starts through the word, “racism.”

During one interview v to The Blast, LL was asked if that was ever before approached by lip balm companies favor Chapstick, to which that candidly answered, “Nah, they didn’t choose my black color lips earlier then.”

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For those who don’t know, LL’s phase name stands for Ladies Love Cool James and also in his prime, the music vet – whose provided name is James Todd Smith – to be arguably among the first, black color male sex signs in i know good hop history. Although female fans constantly fawned over his incessant lip licking, on numerous occasions the 51-year old has stated that provides for painfully evident brand partnerships never happened due to the racial biases surrounding his face features.

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MARCH 14: LL Cool J attends MCM global Flagship save Grand opened On Rodeo journey at MCM global Flagship keep on march 14, 2019 in Beverly Hills, California. (Photo through Amy Sussman/Getty Images)

Despite united state never obtaining to view an LL Cool J Chapstick commercial, he has still maintained himself busy with other company ventures end the last few years, and also in 2018 announced his plans to join pressures with other veteran rapper, Ice Cube to acquire almost two dozen regional sports channels.

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And a couple of months back it was evidenced that the duo had actually received numerous billion dollar commitments indigenous investors.

“It’s time for the people to gain sports and culture presented to them in a fresh new way,” ice Cube said at the time.

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Unfortunately, in beforehand May, that was shown that Diamond sports Group, a subsidiary that Sinclair, would certainly be to buy 21 regional sports networks (plus Fox college Sports) indigenous Walt Disney Co, with Byron Allen (CEO of to chat Studios, parent firm of couchsurfingcook.com) slated to become an equity and content partner.

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Despite earlier reports, LL Cool J claims he was never approached through lip balm carriers for endorsements.

"They didn't choose my black color lips ago then." https://t.co/TTy1Dj2Tjy pic.twitter.com/uHfOAAHPmO

— complicated (
Complex) June 25, 2019

If by now, girlfriend still don’t recognize why this is a “thing,” well right here are a few visual instances to help you out.