Photo: Courtesy the Jeremy ScottKaty Perry dazzled this evening in a brilliant flame dress and cheeky California-girl-inspired beach sphere number; she channeled Missy Elliott in a blinged-out jersey and also sent sequins paris in a red-carpet dream gown. The four-look halftime present extravaganza was designed through Jeremy Scott, and also the designer talked exclusively to around the costumes donned by the pop princess with an affinity because that Americana. Scott also shared architecture sketches with us that you can inspect out below. “You know, i’m a populist,” Scott said “I love pop culture, and for me that’s one of the things that’s for this reason exciting about this opportunity. Her costumes will be checked out by so many more people than ever will watch at any kind of one display or number of mini reflects on, you know? It’s just a various thing. The audience is for this reason vast, it’s so much more outside ours nuanced civilization of high-fashion lovers.” read on to find out what motivated the looks, and also what it means for fashion’s government on pop society to bring the runway to the at sight Bowl.

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Can friend tell me around the concept behind Katy’s opening look?

For she to come the end for the opening look, i did the flame look while she performs “Roar.” We wanted something very solid and striking and iconic and powerful. Katy was an extremely instrumental, actually, in the process of this due to the fact that she was very great at nudging me in different directions at points I’d done. She was motivated by flame pair of shoes I’ve done in the past, therefore she was like, “What if we took something prefer that?” Also, due to the fact that it to be such a live performance, it’s type of like among those Russian nesting dolls—we had actually to have something we can still hide something else under.


She bring away it turn off to expose her beach sphere California look because that her tune “California Gurls.” that one was motivated by a beach ball, due to the fact that that’s part of the scene, large beach balls and sharks. I want to type of play through that. Likewise with her famous ample… chest, so it’s type of gift a little tongue in cheek by having actually the beach balls. Over there is no Deflate-gate walk on here at all, these beach balls are totally inflated—we will have none the that!

You know exactly how there was the entirety Janet Jackson nip slip—was that a concern? Or on her mind at all while you were designing?

Not really. I think we all know the Janet Jackson point wasn’t an accident. Ns mean, we all referred to as it a wardrobe malfunction, however it to be a principle they did the wasn’t regarded as being favorable. There’s nothing we’re doing it is naughty. The tongue in cheek, yes sir humor—you know, the coast balls—but yes nothing that’s risqué. But, ns mean, I’ve functioned with her so long, I know her body yes, really well; everything is constructed to organize her and keep her. So there need to be no issues.

Tell me around the sparkly hoodie piece she wears together Missy Elliott.

She slips ~ above the black hoodie through the crystals almost everywhere with number 49, introduce to the number 49 supervisor Bowl. That costume in reality was my request—there were going to be three, yet I to be like, “I think we have to do one more.” friend can’t really bounce approximately in a beach round while she trying to acquire your freak on, friend know? I wanted to do something come play v hip-hop. A small bit sporty and old institution and, you know, play through all that, so we did the bling-bling hoodie with the sports numbers to catch that type of look for this reason she’d meld right into Missy’s civilization for a moment.


And the last dress?

That dress ns designed because that Moschino—the one-shouldered star dress the has gigantic holographic and also silver Mylar sequin stars in various sizes every over, bursting on the shoulder on transparent cable so the it’s exploding favor fireworks.


Some that the stars are holographic material reduced into star shapes. Castle very huge ones—not through your fingers but the palm-of-your-hand-size ones, then going down to tiny ones. We were talking around Old Hollywood mixed with sci-fi, glamour, a 1950s B-movie kind of situation. We wanted to play through red-carpet Katy however in a entirety other way, so us did the high-slit-for-a-leg moment, a Jessica hare torch song kind of emotion in the sense, however then completely silver lamé and also holographic stars through a cutout star on she side, and then simply really provide it miscellaneous glamorous and an effective and shiny.


Photo: Getty ImagesWas it hard controlling that? Making the costume both fashionable and also something Katy could physically do in?

That’s the point that’s so various from high fashion and runway clothes. She not only needs to perform in it and also be able to move and also not only do various dance moves, she needs to slide under a pole at one point. It’s very daunting for any kind of kind of outfit—especially other that’s supposed to be out of the box with jutting flames turn off the shoulders—to be able to balance all that, as well as hide another look fully under it. We absolutely had to stretch our creative thinking in the working on it contrasted to a normal runway present situation. You’ve designed several concert costumes for Katy.

Does the truth that this is the at sight Bowl average anything to you? Is it significant to girlfriend or various somehow?

Absolutely. It’s the most-watched televised live performance of the year, together it is pretty much every year. Over there are much more viewers 보다 the Oscars, therefore it’s definitely, like, all eyes top top Katy and, in a sense, me. For this reason I’m very first of all very honored, very touched that she wanted me to carry out all she costumes and also wanted me to be there with her. Among the reasons she wanted me to carry out the costumes is due to the fact that she felt choose no one to represent her much better than i do. Ns think it’s she mixture the humor and also Americana and pop culture.


Photo: Courtesy that Jeremy ScottAre girlfriend going to clock the game?

I don’t know. Honestly, i’m going over there really as her friend, you know. Every little thing she desires to do, i’m doing. Like, if she wants to it is in watching the video game before, climate I’m the town hall the game. If she desires to, like, ns don’t know, yodel into a humidifier, then I’ll be over there to lean and also help. Whatever is going to make my baby girl happy, i’ll be over there doing because I just really desire to be there to assistance her as a friend. Now every little thing is cleared up and done with the clothes, therefore I have actually really no worries and also we have actually a whole team in instance there’s any snafu beforehand.

It is a an obstacle because its send what she and also the director desire to convey for each song, and conveying my own design aesthetic and being a synthesis of what is Jeremy Scott and at the exact same time what is Katy Perry. We have something incredibly iconic with the flame look it is very new and fashion-forward and kind of avant-garde and also traditionally me in the respect. And also I feel prefer we have actually something humorous and tongue in cheek with the beach sphere bra top and skirt, i m sorry is characteristic of both her and me. And the hoodie bling-bling sportswear certainly falls in heat with points I’ve done with Adidas and also my type of take on sportswear and football jerseys. The course, the eveningwear, i beg your pardon is very much channeling Moschino, has aspects of what i did last season inspired by Barbie v super-glamorous Barbie extravaganza, in a way.

Photo: Courtesy the Jeremy ScottFour looks space a lot for one show. If girlfriend remember, i think Beyoncé type of had one main look that added a jacket come it. Madonna had one key look that she included a robe to. Katy want to press the fashion and also make it an ext of a statement and not have one thing that is an easy enough to go through every moment but to develop a different world each time. Chapeau to Katy for acquisition on that challenge. She has to make those alters in former of a stadium full of people. Yes sir no, like, “Oh, where’s Katy? Let’s simply watch the video montage when Katy’s changing” prefer at a common concert. Whatever was under to seconds. The like, “OK, she has 10 secs to take turn off the jacket and skirt.” There are a most things that are challenging for her and me. Ns hope she pulls it off.

I’m certain she’ll traction it off.

I agree. I’m there v you. I hope she literally does pull it off. Ns don’t desire a jacket, you know, choose hanging onto she foot.

I have the right to imagine the pressure; that a lot of of people watching. Speaking of a most people, yes sir a rumor going roughly that part items will certainly be easily accessible for sale immediately after the show, choose what you’ve done for Moschino.

No! ns don’t understand anything about that. These are one-offs because that Katy, among a kind. I love that there’s a rumor the the costumes are accessible immediately after. Ns guess I’ve began that by law it with my Moschino collection. I guess it is the reg-u-lar—everyone expects it. Like, “Well, of food I’ll it is in purchasing it right after the halftime performance.” No, no, no. These are only for Katy, because that her amazing archive of her moments. These room ones because that the history books.

Photo: Courtesy of Jeremy ScottDid you have actually to get the looks approved by the NFL or NBC?

Yes, however I didn’t have actually to address it. After we had everything finalized and knew what we wanted to do, Katy’s administration presented it for approval. The procedure was seamless. But it is part of it—another challenge, if girlfriend will, in this case compared come a runway show. I felt yes, really clear about what this must be. The is together an epic and career-defining minute for any type of performer and for me.

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Aww, that’s so cute! ns love that! It’s amazing that her stuff for Moschino put pop culture on a runway, and also this is sort of the opposite—putting high fashion in a pop society context. Oh, my God, you’re right. In a way we’re walking the opposite direction. Ns bringing high fashion to pop culture rather than pop culture to high fashion. Ns didn’t think that that. You got my head rotate now! Um, um, um. That true, ns didn’t play through the NFL logo or footballs—of course, the coast balls space in there, but that’s a tiny different. I didn’t pat with any kind of of your iconography other than, ns guess, the jersey numbers, yet that’s a pretty typical one. Other than that, the bringing avant-garde high fashion come this venue, the super Bowl. I feel like also if no one is going come wear a fire leather look, they’ve thought around it. It’s gotten in their mind and become component of your consciousness. That playing with iconography that civilization can said to. Probably to them, the flames space a warm rod or some various other thing. Of course, anyone knows a beach ball, for this reason that’s basic one to play with, and to make the nuance through her bosom. The red-carpet moment and that an extremely Hollywood kind of glamour is iconography that everyone have the right to imagine. But the volume is rotate up. The sequins come to be so giant, they are literally jumping off the dress. That is a dream sequence red-carpet cartoon moment.