Lifestyle Designer Releases new Video campaign & consists September worry of Women’s health Magazine

respectable 10, 2016 11:00 ET | Source: Sequential Brands group Sequential Brands team brand-new York, new York, UNITED claims

NEW YORK, Aug. 10, 2016 (GLOBE NEWSWIRE) -- Jessica Simpson, in partnership with Sequential brand Group, Inc. (Nasdaq:SQBG) and footwear partner, Camuto Group, launches a arsenal of power footwear as part of her athleisure line, The heat Up.  The introduction of sneakers expands upon the success of active apparel, which introduced in December 2015.  The footwear line attributes modern, feminine design and, in line v the apparel, touts a focus on technological attributes.  The providing boasts lightweight, functional constructions, breathable linings, mesh, tradition knits and a sock-like fit designed to relocate with girlfriend to fulfill the needs of a multi-hyphenate lifestyle.

A picture accompanying this announcement is easily accessible at

A video clip accompanying this announcement is easily accessible at

I don’t always have time to do a quick change from a workout come playing through my children to going the end to having lunch or approval meetings, so being able to create active apparel and sneaker formats that work both at the gym and also on the go, fits well because that my lifestyle and also my collection,” Simpson says.  “It’s all around working out and wearing the end for females these days; us deserve to feel sporty, stylish and comfortable.”

Simpson, who appears on the cover of the September problem of Women’s Health magazine, fronts a multi-media campaign for the autumn 2016 collection, consisting of an exclusive new video.

Exclusive video clip accompanying this notice is available at

The heat Up video accompanies a vibrant campaign, both shot by famous photographer and director, Anthony Mandler in Beverly Hills, California.  The imagery juxtaposes Simpson’s top brand the carefree styling v the long lasting passion she bring to she designs.  The campaign video is carried to life with brand-new music and lyrics co-written by Simpson and also Grammy nominated singer-songwriter and producer, Linda Perry.    

“For the launch of active footwear, we felt that was necessary to develop content that connects to our customer the means they consume media,” stated Jameel Spencer, president of the fashion division at Sequential.  “Jessica has been at the facility of so numerous incredible projects over the years, and also as we move the brand forward, we hope to interpret that energy into lot of mediums.  Fashion, film or music – she brings the very same passion, therefore she felt it was crucial that she create original music as the soundtrack.”

The warm Up project will launch throughout multiple digital platforms and outdoor proclaiming will run in new York and also Los Angeles.  campaign footage and also additional an innovative content will be featured on / Instagram

Jessica Simpson - The warm Up repertoire
Jessica Simpson Launches performance Footwear Collection. The warmth Up autumn 2016