Lifestyle Designer Releases New Video Campaign & Covers September Issue of Women’s Health Magazine

August 10, 2016 11:00 ET | Source: Sequential Brands Group Sequential Brands Group New York, New York, UNITED STATES

NEW YORK, Aug. 10, 2016 (GLOBE NEWSWIRE) -- Jessica Simpkid, in partnership through Sequential Brands Group, Inc. (Nasdaq:SQBG) and also footwear partner, Camuto Group, launches a collection of performance footwear as component of her athleisure line, The Warm Up.  The arrival of sneakers broadens upon the success of energetic apparel, which released in December 2015.  The footwear line functions contemporary, feminine designs and, in line through the apparel, touts a emphasis on technological features.  The providing boasts lightweight, versatile constructions, breathable linings, mesh, tradition knits and a sock-like fit designed to move via you to satisfy the requirements of a multi-hyphenate lifestyle.

A photo accompanying this announcement is obtainable at

A video accompanying this announcement is obtainable at

I don’t constantly have actually time to do a quick adjust from a workout to playing with my children to going out to lunch or approval meetings, so being able to develop energetic apparel and sneaker layouts that work-related both at the gym and also on the go, fits well for my way of living and my repertoire,” Simpchild states.  “It’s all about working out and also wearing out for womales these days; we deserve to feel sporty, stylish and comfortable.”

Simpboy, who shows up on the cover of the September worry of Women’s Health magazine, fronts a multi-media campaign for the autumn 2016 arsenal, consisting of an exclusive new video.

Exclusive video accompanying this announcement is easily accessible at

The Warm Up video acservice providers a colorful campaign, both shot by renowned photographer and director, Anthony Mandler in Beverly Hills, California.  The imagery juxtaposes Simpson’s iconic brand of carecomplimentary styling via the resilient passion she brings to her deindicators.  The campaign video is carried to life via new music and lyrics co-composed by Simpchild and Grammy nominated singer-songwriter and producer, Linda Perry.    

“For the launch of energetic footwear, we felt it was crucial to produce content that connects to our customer the means they consume media,” sassist Jameel Spencer, president of the fashion department at Sequential.  “Jessica has gone to the center of so many type of significant campaigns over the years, and also as we move the brand also forward, we hope to interpret that energy right into multiple mediums.  Fashion, film or music – she brings the same passion, so she felt it was essential that she produce original music as the soundtrack.”

The Warm Up project will launch across multiple digital platcreates and also outdoor proclaiming will certainly run in New York and also Los Angeles.  Campaign footage and also added artistic content will certainly be featured on / Instagram

Jessica Simpboy - The Warm Up Collection
Jessica Simpchild Launches Performance Footwear Collection. The Warm Up Fall 2016