Globalization refers to the processes through which goods, services, capital, people, information, and ideas
A. Room onshored and offshored.
B. Flow across national borders.
C. Are incorporated through IMF facilitation.
D. Are comparable in various markets.
E. Impact corporate culture.
The components of a worldwide market evaluate include all of the adhering to except
A. Ethnic analysis.
B. Infrastructure and technical analysis.
C. Evaluation of government actions.
D. Sociocultural analysis.
E. Financial analysis.
Chris is gathering information around the general financial environment in Nepal. In act so, he will look because that information about the general economic environment, sector size and populace growth rate, and
B. Genuine income.
C. Plane capabilities.
D. Politics status.
E. Spiritual institutions.
To determine the industry potential for its specific product or service, a firm need to use
A. GDP data.
B. Joblessness data.
C. Purchasing power parity data.
D. Inflation data.
E. As countless metrics together it deserve to obtain.
Manufacturers would favor to develop in a nation with a trade __________, due to the fact that it signals a greater opportunity come export assets to more markets.
The most typical measure of industry potential of an economy is a country’s
DP is characterized as
A. The worth of a country’s exports minus its imports.
B. The difference in between two country’s exchange rates.
C. The market value that goods and also services produced in a nation in a year.
D. National revenue minus national taxes.
E. The gross purchasing strength of domestic goods and also services plus global income.
Gross national income equates to GDP
A. Minus net consumer spending.
B. Plus federal government spending on global trade.
C. Minus purchasing strength parity.
D. Add to the network investment earnings earned native abroad.
E. To add gross domestic international investment.
The big Mac index is a novel measure up of
B. Purchasing strength parity.
C. Per capita GNI.
D. Financial growth.
E. Global trade surplus.
According to purchasing strength parity theory, if __________ is(are) in equilibrium, commodities will expense the same in every country.
A. Imports and exports
B. Consumer spending
C. Interest rates
D. Domestic products
E. Exchange rates
Economic procedures like GDP and also GNI carry out not completely account for a country’s economic health because they measure up only
A. Material output.
B. International trade.
C. An international expectations.
D. Purchasing strength parity.
E. Poor potential.
Today, many occurred countries room experiencing __________ population growth.
B. Zero or negative
Cory is working on a worldwide marketing assessment team looking out well into the future to help determine the most attractive industry areas roughly the world. That is assessing market sizes and also growth rates. Based on populace growth rates in various regions, he should consider that
A. Countries with high purchasing strength today might not proceed to show the same growth in the future.
B. The unified States and Western Europe will have dramatic boosts in population growth leading to overcrowding.
C. The middle course in India will continue to shrink as the rich gain richer and the bad get poorer.
D. In locations like India, urban populace centers will become increasingly unattractive and also the rural locations will experience major growth in population.
E. The an international population is expected to prosper at staggering rates indefinitely.
The shift of population from rural to urban areas in countries such together India helps worldwide marketers by
A. To decrease pollution.
B. Simplifying the supply chain essential to do goods and also services available.
C. Enhancing the human advancement index.
D. To decrease competition for pundit capital.
E. Enhancing nonmaterial GDP output.
When considering global marketing opportunities in Bangladesh, Tom asked the question, \"How will certainly we gain it there?\" Tom is concerned around __________ ability in Bangladesh.
A. Production capacity
As component of initiatives to stimulate economic development in Africa, the Gates structure announced the it would carry out cellular phones come farmer cooperatives. The Gates foundation recognized that troubles in __________ exist in numerous African markets.
When Ben evaluated the commercial facilities in Mauritius, he thought about the island’s
A. Populace control measures.
B. Legal, banking, and regulatory systems.
C. Retailing capabilities.
D. Every capita earnings estimates.
E. Climate and culture.
Changes in tariffs and quotas are
A. Service actions stimulating imports.
B. Corporate strategies designed come maximize profits.
C. Federal government actions that reduce competition from international firms.
D. Efforts to wake up choices amongst government agencies.
E. A way of slowing outsourcing.
Tariffs defend domestic producer by
A. Do imported products an ext expensive.
B. Raising brand recognition.
C. To reduce the cost of production.
D. Supplying subsidies to exports.
E. Avoiding regulation.
In most cases, nations use tariffs come reduce international competition, but tariffs are likewise used
A. Come shorten supply chains.
B. Together a an answer to regarded unfair trade practices.
C. To offer domestic discounts.
D. Come stimulate customer demand.
E. As a way to equalize quotas.
A __________ borders the quantity of imported merchandise, hence minimizing competition challenged by residential products.
C. Trading bloc
D. Profession agreement
Exchange manage refers to the regulation the a country’s
A. To compare inflation rate.
B. Countertrade exchange.
C. Quota price of exchange.
D. Exchange tariffs.
E. Currency exchange rate.
When the value of the dollar declines in relationship to various other currencies, it services U.S. Marketers who
A. Export products to various other countries.
B. Import products from various other countries.
C. Interact in countertrade.
D. Enforce income quotas.
E. Outsource labor.
Which that the adhering to is not among the major trade agreements affecting global marketing?
Marketers considering operations and also trade through a certain country must consider whether or no the country belongs to a trading bloc. A commerce bloc is a team of countries
A. That have developed a formal commitment to regulate trade activities.
B. Utilizing the very same currency.
C. V similar social shopping patterns.
D. Situated next to every other.
E. With comparable political views.
Which that these trade agreements to represent the highest possible level that integration among participating nations?
Global enterprise often discover it particularly an overwhelming to understand the __________ of a country’s culture.
B. Underlying values
D. Exhibited behavior
E. Visible artifacts
Chris laugh at several of the social mistakes carriers made in advertising and also promotion in worldwide trade when he was in school. Currently he was trying to determine what had actually gone wrong through the campaign he had planned in Latin America because that his company’s product, and it didn’t seem quite as amusing. He narrowed the worries to sociocultural factors. He was looking at both __________ and __________.
A. Product uses; currency rates
B. Language; trading blocs and also social structure
C. Potential tariffs; symbols
D. Clearly shows artifacts; underlying values
E. Linguistic communication; logistics
Geert Hofstede’s social dimensions concept focuses on 6 dimensions that __________ in a country.
B. Underlying values
C. Purchase patterns
E. Clearly shows artifacts
Which of the complying with is not one of Hofstede’s social dimensions?
A. Power distance
B. Certainty assurance
E. Time orientation
Marketers sometimes use Hofstede’s social dimensions to architecture marketing campaigns
A. V low individualism symbolism when faced with a time-oriented culture.
B. That use hesitation avoidance to reduce power distance.
C. With significant power distance.
D. Regular with underlying social values in a country.
E. With much more consistent time orientation.
A. Exactly how consumers decide to make their purchases.
B. What consumer decide come purchase.
C. As soon as consumers decision to do their purchases.
D. Whereby consumers decide to do their purchases.
E. Every aspect of consumers’ purchase decisions.
Generally, firms entering foreign markets begin with
A. Much less risky techniques first.
B. Straight investment.
D. Decentralized production.
E. The riskiest, however most rewarding endeavor.
When entering a foreign market, the the very least risky strategy is
C. Share venture.
D. Straight investment.
E. Strategy alliance.
Global growth often starts with
C. Joint ventures.
D. Straight investment.
E. Strategic alliances.
Many the the best-known American retailers, favor Starbucks and McDonald’s, have actually contractual agreements with one more firm or individuals, enabling its companies to run overseas. These companies increased globally using
C. Joint ventures.
D. Straight investment.
E. Strategy alliances.
Gerald is assessing global entry methods for his gourmet sandwich business. The does not desire to take a the majority of risk and he is willing to limit his control of international stores. Gerald will most most likely use a(n) __________ strategy.
C. Joint venture
D. Direct investment
E. Strategy alliance
Domestic firms occurring a worldwide entry strategy might take into consideration franchising; however, the disadvantages need to be considered. I m sorry of these is no a disadvantage of franchising?
A. The franchisor has minimal ability to ensure that international operations follow every the concepts and also ideas the made the firm successful domestically.
B. The franchisee might end up ending up being a competitor.
C. Franchising borders profit potential, since profits will need to be break-up with the franchisee.
D. Franchising is the riskiest way to get in a international market.
E. Every one of these are disadvantages a firm should consider. Franchising is actually amongst the lower-risk global expansion strategies
When a certain pools its resources with that of a neighborhood firm to get in a brand-new market, they develop a(n)
B. Export promotion.
C. Share venture.
D. Straight investment.
E. Strategy alliance.
India, prefer some various other countries, might require entering firms to produce _________ when broadening into your markets, limiting outsiders’ manage of businesses.
B. Export promotions
C. Joint ventures
D. Direct investments
E. Strategy alliances
Of the 5 strategies because that entering new markets, straight investment creates the
A. Least investment cost.
B. Best potential risk.
C. Many franchisee control.
D. Best opportunity for solid strategic alliances.
E. Greatest coordination of initiatives of an international and regional partners.
NCD firm wants to increase into the mexico market. It has the financial resources, desires to control company operations, and had substantial success marketing to hispanics in the united States. NCD will most likely use __________ to broaden into the mexico market.
C. A joint venture
D. Direct investment
E. A strategy alliance
Global segmentation, targeting, and also positioning (STP) space more facility than local STP, in part because
A. Consumers may view their roles in different way in different countries.
B. There room fewer franchising avenues in worldwide markets.
C. Worldwide consumer sectors are practically totally homogeneous, making segment difficult.
D. Most governments have rules against targeting consumers.
E. Positioning almost always stops working when attempted in a international country.
As noted in her text, an international segmenting, targeting, and also positioning space more complicated than residential segmenting and positioning because of social nuances, far-ranging subcultures in ~ countries, and
A. Currency differences.
B. Antidiscrimination regulations prohibiting segmentation and targeting in emerging countries.
C. Differences in the way consumers see themselves and also in the method they view products and services.
D. Complications due to franchising issues.
E. The taxes imposed by some foreign countries on marketing activities.
Cultural nuances, subcultures, and also consumers’ different views the their functions in different nations can make __________ complicated.
A. Purchasing power parity
B. Segmentation, targeting, and positioning
C. Trading bloc coordination
D. Exchange manage planning
E. Reducing profession surpluses
Which of the following statements regarding worldwide segmentation, targeting, and positioning is true?
A. Companies need to continually adjust products and also marketing methods to meet the changing needs of worldwide markets.
B. An international segmentation, targeting, and positioning tasks are much less complex than the same activities in the residential market.
C. When arising a worldwide STP strategy, it is finest to define segments by location alone.
D. Segmentation, targeting, and also positioning activities for an international markets perform not differ significantly from that of domestic markets.
E. The \"golden rule\" for worldwide STP activities for that company is to never change a firm’s marketing mix to offer the demands of an international markets.
Which that the following are the two materials of a worldwide marketing strategy?
A. Understanding foreign money fluctuations and also developing products that can be priced accordingly
B. Determining which target industries to pursue and developing a marketing mix to attain a competitive advantage
C. Expertise the supply chain and distribution networks in foreign markets
D. Arising culturally proper advertising messages and cultivating \"domestic\" habits amongst foreign consumers
E. Adapting to foreign regulations and also targeting together many people as possible
The most important consideration when a firm chooses a an international product strategy should be
A. Methods for countertrade.
B. The effectiveness of the marketing team.
C. The demands of the target market.
D. The overall cost the the strategy.
E. WTO regulations.
Tariffs, quotas, and currency exchange policies influence global
A. Offshore product design.
B. Pricing strategies.
Global pricing strategies must strive to be consistent with
A. Offshore circulation facilities.
B. The expense of materials.
C. Placing strategies.
D. Domestic pricing.
E. Trade excess guidelines.
Global marketers are under constant pressure come shorten distribution channels in stimulate to
A. Enhance promotion efficiency.
B. Reduce trade deficits.
C. Purchased tariffs.
D. Accomplish trade covenant guidelines.
E. Reduce costs.
Global marketers generally find distribution in arising countries is more facility because
A. They should go through many different varieties of circulation channels.
B. Circulation is more heavily regulation in occurring countries.
C. Most consumers in arising countries live in densely lived in cities.
D. The framework is much more advanced in most emerging countries.
E. Consumer in developing countries have very certain preferences.
Graham had developed really successful advertising and also promotion campaign for a customer in the unified States. The client wanted to role out the same project to markets worldwide, yet Graham cautioned against doing this, most most likely because
A. Distinctions in languages, customs, and society might make the project meaningless and ineffective in some markets.
C. He had not applied for or received international certification the was forced for working exterior the joined States.
D. He to be unfamiliar through the code of values for heralding in various other countries.
E. That did not have actually the budget for a worldwide rollout.
Celia’s for sure has emerged a breakfast cereal targeted towards children. Quite than complete in the maturation U.S. Market, she has made decision instead to introduce the product in Europe, wherein she feel it will be innovative. Her advertising agency urged fist because
A. Proclaiming regulations different in other countries, including declaring to children.
B. Publish media are various in Europe, and also it would be challenging to produce a an international campaign.
C. Proficiency rates are considerably lower in Europe, and also print ads would be ineffective.
D. Research suggests that European kids do no eat breakfast as often as American children.
E. Residential advertising organ cannot knife commissions on advertising they location overseas.
Brands can be extremely beneficial domestically, but an overwhelming internationally. Providers can help overcome language challenges in using brands by
A. Keeping the brand surname the very same in all languages, nevertheless of meanings, as long as the brand logo and symbol are displayed prominently.
B. Staying clear of the use of the brand surname in advertising and also focusing on features and benefits.
C. Translating declaring copy for the entire advertisement except the brand name.
D. Occurring brand surname that have actually no preexisting an interpretation in any type of known language.
E. Adhering to the UN Convention on naming Rights.
Which that the adhering to is one of the worldwide entry strategies?
A. Direct investment
D. Infrastructure development
E. Trade agreements
When a agency decides to minimization risk and enter a global market by shipping its commodities to buyers in other countries, this is known as
C. A strategy alliance.
D. A joint venture.
E. Direct investment.
Which of the following best describes the straight investment worldwide entry strategy?
A. With straight investment, a firm maintains full ownership that its plants, operation facilities, and offices in a foreign country.
B. Straight investment occurs once a firm enters a new market by pooling its resources with those that a local firm to kind a brand-new company in which ownership, control, and profits are shared.
C. Direct investment refers to depositing payroll accumulation in a foreign bank.
D. Direct investment designates the maximum quantity of a product that might be carried into a nation during a specified time period.
E. Straight investment occurs as soon as a producer sells its giving in a international market at a price much less than its production cost.
The term profession deficit advert to
A. A country that exports an ext goods 보다 it imports.
B. An indicator the the top quality of life in a country.
C. A level of populace growth that results exports.
D. The amount of all goods and also services handled in a country.
E. Higher levels the imports 보다 exports.
When shopping because that a vehicle you notice a significant price gap in between domestic and also imported cars, v the imported cars being much an ext expensive. This could be the result of
A. A tariff.
B. A boycott.
C. Overseas consolidation.
When entering into a franchise agreement, what hatchet is used to refer to the firm the is granted the ideal to run a organization using the franchise name and business concept?
C. Franchise agent
D. Franchise partner
E. Franchised owner
Which of the adhering to statements best describes global expansion v a strategy alliance?
A. In a strategic alliance, a firm enters a brand-new market and forms a new company with common ownership, profits, and control.
B. A strategic alliance is a relationship in which two firms collaborate ~ above a company opportunity, however do not invest in every other.
C. In a strategic alliance, 2 firms get in into a franchise agreement.
D. In a strategy alliance, a firm in one nation sends products to a firm in one more country.
E. In a strategy alliance, a firm indications a trade covenant with a certain in one more country.
Which of the following worldwide entry tactics is being used if a firm collaborates through a contender on a globally based possibility for common benefit, however the rivals do not invest in each other?
B. Joint venture
C. Strategic alliance
D. Straight investment
E. Equity partnership
The United says imports more goods from China than it exports come China. This is well-known as
A. Gross national income (GNI).
B. A trade surplus.
C. Gross residential product (GDP).
D. A profession deficit.
E. An import imbalance.
When Ford Motor agency decided to market the Fiesta—in the same form and design—around the globe, instead of selling different versions in various countries, this was component of Ford’s global ________ strategy.
Which the the complying with trade agreements is designed come manage and promote trade activities for the joined States, Canada, and Mexico?
Ford Motor agency decided to market the Fiesta approximately the globe. Which of the adhering to would be an instance of glocalization of the Fiesta?
A. The very same product design and also features, and the same straightforward promotional campaign, used in every countries.
B. Sports in the product style country by country, with the same an easy promotional project used in all countries.
C. The very same product design and features in every countries, v variations in the promotional campaigns country by country.
D. Sports in the product design and also the promotional campaign country by country.
E. The very same marketing mix for every one of the four Ps used in all countries.
One Laptop Per boy is a nonprofit initiative through the score of making very low-cost laptops obtainable to children in the developing world, v the goal of help them learn skills needed in today’s workforce. If some of the low-cost an innovation developed because that this laptop uncovered its method into laptops created for U.S. Consumers, this would certainly be an instance of
B. Reverse innovation.
D. A strategy alliance.
E. Purchasing power parity.
Which of this is not among the BRIC countries?
E. These space all BRIC countries.
What do the BRIC nations have in common?
A. They take part together in a trading bloc.
B. They have suffered much more than most other countries in the current recession.
C. Castle are oriental countries experiencing explosive populace growth.
D. They space the four countries known because that the greatest levels the bribery in business and government.
E. They room experiencing significant levels of economic growth.
Which the the adhering to is at this time a an adverse factor for foreign investment in Russia?
A. The Russian population is poorly educated.
B. Russian consumer have little interest in online shopping.
C. Russia is well-known for corruption, developing ethical dilemmas for firms.
D. Russian customer markets space saturated, offering few opportunities for items from U.S. Companies to offer well.
E. Couple of Russians have access to the Internet because of heavy regulation.
Which the the complying with is right now a an adverse factor for international investment in India?
A. India’s population is fairly old and aging fast.
B. India’s infrastructure for it is provided chain administration is not up-to-date.
C. India stays clear of foreign investors from entering right into joint ventures.
D. India has no to buy malls or other big commercial centers.
E. India lacks a expert workforce.
Which the the complying with is a potential an adverse factor for international investment in China?
A. China’s population is aging rapidly.
B. China significantly restricts the products it enables U.S. Providers to export to China.
C. China’s conventional of living has actually dropped over the past 30 years.
D. China has actually imported fewer items from the united States annually for the previous decade.
E. Chinese consumers room not interested in purchasing assets from the united States.
Which of the BRIC countries has one of the youngest populations in the world and also is significantly adopting worldwide attitudes?
hy need to marketers be mindful of the BRIC countries?
A. They are a microcosm that the rest of the world.
B. They represent almost fifty percent the world’s population.
C. Castle are likely to it is in the source of most market growth.
D. They have the many dramatic transforms in society and customer buying patterns.
E. They have actually stable population growth, which provides them simpler to study. The 4 BRIC countries are most likely to be the resource of most industry growth
Which statement about India’s population is true?
A. V a median period of 61, India has one that the earliest populations in the world.
B. India’s young world mostly live in rural areas in big families.
C. India’s labor force is highly skilled, particularly in technology.
D. India claims an ext than 25 percent that the world’s population.
E. Most Indian citizens shop in huge retail outlets.
With a median period of 36.3 years, ________ is one of the most rapidly aging countries in the world.
Changes in _________ have been a driving force for expansion in worldwide markets for decades.
E. Ethical standards
Which country has a big literate populace which has actually helped it move up to come to be the world’s seventh largest economy?
E. United States
Which nation is Europe’s largest internet market, with web users cultivation at a rate of 14 percent annually?
A. Great Britain
Which country’s government has recently made far-reaching changes that will modernize the sleeve environment, together as enabling joint ventures and direct ownership in some cases?
Which nation has embraced market-oriented economic development in spite of keeping communist politics ideals?
Which nation has a swiftly aging population due to its one-child policy?
Once a firm has actually done an analysis of the most viable industries for that products, climate it need to next
A. Determine the competition and develop strategies to conquer it.
B. Command an interior assessment that its capabilities.
C. Conduct an external evaluation of the target market’s economy, culture, and also regulatory barriers.
D. Construct a product to satisfy the demands of those markets.
E. Attain success v the product in its home market.
Mary wants to market her assets in Europe, since they space doing fine in the joined States. She go not have a many capital and is risk-averse, so she most most likely would choose to begin with
A. Opened a franchise.
B. Exporting her products.
C. Developing a strategic alliance with one more company.
D. Beginning a joint undertaking with a regional firm.
E. Do a direct investment in one more country.
Franco, a former retailer, has actually been living in the United claims for 5 years and also wants to start a business. He does not have an existing firm or a product, and also he doesn’t have actually a the majority of capital, but since he loves McDonald’s food, that decides to
A. Open up a McDonald’s franchise.
B. Directly invest in McDonald’s.
C. Export McDonald’s assets to various other countries.
D. Type a strategic alliance v McDonald’s.
E. Kind a joint venture with McDonald’s.
Sydney’s Emporium has actually 59 shop in the joined States and wants to increase globally. Sydney’s wants to accomplish the highest feasible returns, and is no concerned around pursuing a high-risk strategy as lengthy as that maintains complete control end its stores. The best worldwide entry strategy because that Sydney’s is most likely
B. A strategy alliance.
C. A joint venture.
D. Direct investment.
Your text notes that global markets are the an outcome of several basic changes. I m sorry of the complying with is not one of those changes?
A. To reduce or eliminations the trade obstacles by governments
B. Decreasing comes to of distance and also time with regard to moving products across countries
C. Decreasing fuel costs permitting cost-effective shipping to worldwide markets
D. The standardization that laws across borders
E. Globally integrated production processes
If friend visit a Kentucky Fried Chicken restaurant in China, along with KFC’s consistent menu items, girlfriend will uncover congee, a rice porridge that can attribute pork, pickles, mushrooms, and preserved egg, top top the menu. This is an instance of which an international product strategy?
A. Market the same products in both the home nation market and the hold country.
B. Sell only assets native to the residence country.
C. Sell a product comparable to that marketed in the house country, however include young adaptations.
D. Market only products native to the various an international markets.
E. Sell totally new products or services.
According come Hofstede’s cultural dimensions concept, i beg your pardon BRIC country write-ups notably high scores in the dimensions of skepticism avoidance and also power distance?
Gandolph’s Tires selling the very same tire globally, yet it uses different advertisements based upon the country and also culture. This is an example of
A. Cultural shift.
C. Ethnic sensitivity.
D. Promotion flex.
E. Unethical marketing practices.
Unilever discovered that civilization in arising economies could not afford to buy conventional sizes of toothpaste or shampoo, so unilater started marketing single-serve packets at really low prices. Later, Unilever uncovered that the same technique worked in the unified States and also started additionally selling them there. This is an example of
A. Turning back innovation.
C. Ethnic sensitivity.
D. Advancement flex.
E. Unethical marketing practices.
Core Publishing company learned that once selling overseas, regional fulfillment deserve to be an ext cost-effective, and it additionally can decrease distribution time and improve client service. This is an instance of a global _________ strategy.
In China, state control of media is high, so suppliers are challenged to find ways to get their post to customers. This demonstrates among the difficulties in crafting a global ________ strategy.
China has actually three key languages, and many more dialects. This gift a particular an obstacle to developing a worldwide ________ strategy.