We talk to Go Vegan Scotland’s Susan and Barbara Bolton about their innovative billboard project that aims to spread the vegan message
In March’s <2016> edition of Vegan Life we publimelted a news story around Tracy Cassidy from Manchester that hired a billboard room in her city to display screen a vast poster about veganism. The project, which was crowdfunded, had actually a huge influence on the civilization who experienced it. It likewise had actually a vast influence on our readers as many composed in wanting to uncover out more around how they might acquire affiliated. We chose to stop to the inspirational womales that began it all.
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Susan and Barbara Bolton are sisters who live in Glasgow and Edinburgh respectively. They have both been vegan for several years and also take a proenergetic stance towards conserving animals. “We think the ideal point anyone can do for animals is go vegan,” states Barbara. “In reality, we believe if you care around pets at all, the leastern you have the right to perform is be vegan. Once you are, then you can build on that, educate others and help to encourage people to perform it too. That’s what we focus our energy on.”
A billboard with a thought-provoking question is an excellent way to reveal as many human being as feasible to the vegan message. Barbara says: “Susan came up an image through the line of pets, from left to ideal beginning with the pets typically viewed as companions or pets, and also then as you relocate to the ideal the pets more regularly viewed as sources, the species we generally eat. The question is posed to the viewer: ‘wright here perform you attract the line? ’All pets want to live. It’s an easy architecture and with one clear message, which is what you need for a billboard that people might just view in passing. It’s designed to difficulty speciesism, posing the question to the viewer to trigger a assumed process.
“We acquired an illustrator to attract the picture, so that it was good top quality, and also then we found a billboard company through billboard locations in Glasgow and also Edinburgh, selected the locations via the the majority of affect and gained the prices. We were then able to display civilization the arrangement and begin crowd-resources to pay to get it up. We needed over £1000 for the 2 billboards for two weeks each.”
The woguys are members of a 2,000-strong Facebook team referred to as Vegan Edinburgh and also Glasgow
Having raised the money, the pair put up 2 boards, one each in Glasgow (at a busy junction in Anniesland) and also Edinburgh (exterior a Tesco Superstore). “It was simply remarkable to lastly watch the picture up wbelow hundreds of world would certainly check out it. It was fairly emotional,” says Barbara. “We gained some brilliant feedago as soon as the billboards went up.
“People who’d added to the project sent out us photos of them standing alongside it, we heard around a group of institution children busting right into cheers as their bus went previous it, and someone in VEG told us exactly how her mum was really impacted by the picture. It was excellent outreach to non-vegans and it was all likewise good for vegans to check out that message up there. More donations rolled in and shortly we had sufficient to put up our third one up at the beginning of this year in Glasgow. We’ve also motivated various other people to fundraise to obtain the image up in their communities.”
Barbara and also Susan haven’t stopped there, widening the scope of their procedure, and also transforming their name from the Vegan Billboard to Go Vegan Scotland also. Barbara says: “We are overtly, expressly, unabashedly promoting veganism. We think that is the most efficient means to encourage world to execute what’s ideal. We don’t encourage human being to take a action in the direction of veganism, we don’t encourage people to go vegetarian. We talk to people around it.”
At first they did this via leafleting, currently they have a stall. “Flyering was a good experience,” states Barbara. “Some people reacted positively and also it felt worthwhile, but we additionally realises that the ideal and many worthwhile interactions we had were via people who actually approached us to talk once they realised what we were doing tbelow. They wanted to talk around it. They wanted to tell us: ‘I really admire you vegans, but’, and: ‘I know what happens to pets is not appropriate, but…’ and we spoke for some time, they thanked us and sassist they would come and also sheight to us aget one more time.
“We realised that we could have more influence if we set ourselves up somewbelow where world could strategy us, ask us for information, and challenge us via their ‘buts’. We observed on Facebook that other groups were setting up vegan information stalls, in New Zealand also, Spain, Ireland also, and also we decided to give it a go. With the Scottish weather, cover is important and so we had a buy a gazebo and some other kit. We wanted a positive, pro-vega strategy, inviting people to approach us to uncover out more around veganism and also gain some free food samples to try.”
The work is not yet done with plans for the next advert currently undermeans. This time the sisters will look at dairy. Barbara says: “You need to be very concentrated in these ads, they can’t contain as well a lot information or message so it will certainly be a striking picture through a straightforward yet powerful message. It will certainly direct people to the brand-new internet website which will have actually all the info on what veganism is, why people have to go vegan, and also exactly how to go vegan, with a certain focus on Scottish-specific indevelopment.
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“We’re looking at options to billboards, pricing all the options first and then we’ll decide what to perform following. We’re pricing bus shelters, the Glasgow submeans, petrol pump adds and also campus adds. Everything we perform in regards to massive projects is crowd funded so when we’ve got the photo and also the priced up setup we’ll be telling everyone around it and asking them to assistance it if they can.”
They are also trying to gain some funds via GVS merchandise, which has actually the added value of gaining the message out tbelow, via GVS home window sticker labels, tote bags and hoodies up for sale. Susan is making tablet to offer at the Glasgow monthly vegan fete.
If you’d favor advice on just how to run your own local billboard task, please call Barbara and also Susan on goveganscotland