We speak to go Vegan Scotland’s Susan and Barbara Bolton about their put in order billboard campaign that aims to spread out the vegetables message
In March’s <2016> execution of vegetables Life we released a news story around Tracy Cassidy from Manchester who hired a billboard space in she city to screen a vast poster about veganism. The project, which was crowdfunded, had actually a big impact on the human being who experienced it. It additionally had a vast impact on our reader as plenty of wrote in wanting to uncover out much more about just how they might get involved. We determined to speak come the inspirational ladies who started it all.
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Susan and also Barbara Bolton room sisters that live in Glasgow and also Edinburgh respectively. They have actually both been vegan for number of years and also take a proactive view towards conserving animals. “We think the finest thing anyone have the right to do for pets is go vegan,” says Barbara. “In fact, we think if friend care around animals in ~ all, the least you have the right to do is it is in vegan. As soon as you are, then you can construct on that, educate others and help to encourage civilization to perform it too. That’s what we emphasis our energy on.”
A billboard v a thought-provoking inquiry is a good way to expose as many human being as possible to the vegan message. Barbara says: “Susan came up an image with the line of animals, native left to right beginning with the animals typically perceived as companions or pets, and also then as you move to the ideal the animals an ext often perceived as resources, the types we generally eat. The question is posed to the viewer: ‘where carry out you attract the line? ’All pets want come live. It’s a basic design and also with one clear message, which is what you need for a billboard that people may only see in passing. It’s designed to difficulty speciesism, posing the question to the viewer to cause a assumed process.
“We acquired an illustrator to draw the image, so the it was good quality, and then we found a billboard company with billboard areas in Glasgow and Edinburgh, selected the places with the most influence and gained the prices. We were climate able to show human being the plan and also begin crowd-funding to pay to obtain it up. We essential over £1000 for the 2 billboards for 2 weeks each.”
The women room members of a 2,000-strong facebook group called Vegan Edinburgh and Glasgow
Having increased the money, the pair set up two boards, one each in Glasgow (at a busy junction in Anniesland) and also Edinburgh (outside a Tesco Superstore). “It was simply incredible to finally see the picture up whereby thousands of people would check out it. It was quite emotional,” claims Barbara. “We gained some brilliant feedback when the billboards go up.
“People who’d added to the campaign sent united state photos of them standing alongside it, us heard around a team of school kids busting right into cheers together their bus went past it, and also someone in VEG called us how her mum was really impacted by the image. It was great outreach come non-vegans and also it was every also an excellent for vegans to check out that message up there. Much more donations rolled in and also soon we had sufficient to put up our 3rd one up at the beginning of this year in Glasgow. We’ve also encouraged other people to fundraise to obtain the photo up in your towns.”
Barbara and also Susan haven’t quit there, broadening the limit of your operation, and transforming their surname from the vegan Billboard to walk Vegan Scotland. Barbara says: “We are overtly, expressly, unabashedly cultivating veganism. We think that is the many effective means to encourage world to perform what’s right. We don’t encourage people to take a action in the direction that veganism, we don’t encourage human being to walk vegetarian. We talk to people around it.”
At an initial they go this with leafleting, currently they have actually a stall. “Flyering to be a great experience,” states Barbara. “Some civilization reacted positively and also it feeling worthwhile, but we additionally realises that the best and also most worthwhile interaction we had actually were with people who in reality approached united state to talk when they realised what we were act there. They wanted to talk about it. They wanted to call us: ‘I yes, really admire girlfriend vegans, but’, and: ‘I understand what wake up to pets is not right, but…’ and we spoke for some time, castle thanked us and said they would certainly come and speak to united state again one more time.
“We realised the we can have more impact if we collection ourselves up somewhere where people could strategy us, ask united state for information, and difficulty us v their ‘buts’. We observed on facebook that other teams were setting up vegan information stalls, in brand-new Zealand, Spain, Ireland, and also we chose to offer it a go. With the Scottish weather, sheathe is essential and also so we had actually a to buy a gazebo and some various other kit. We wanted a positive, pro-vegan approach, inviting civilization to approach us to discover out much more about veganism and gain some cost-free food samples come try.”
The work-related is no yet done v plans for the following advert right now underway. This time the sisters will certainly look in ~ dairy. Barbara says: “You need to be very focused in this ads, lock can’t contain also much details or text so it will be a striking photo with a straightforward but powerful message. It will direct human being to the brand-new web website which will have all the details on what veganism is, why civilization should walk vegan, and how to go vegan, with a certain focus top top Scottish-specific information.
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“We’re looking at choices to billboards, pricing every the options an initial and climate we’ll decision what to execute next. We’re pricing bus shelters, the Glasgow subway, petrol pump adds and campus adds. Whatever we execute in terms of large campaigns is group funded so once we’ve obtained the image and the priced up setup we’ll be telling everyone around it and asking them to support it if they can.”
They are also trying to gain some funds through GVS merchandise, which has actually the added value of acquiring the post out there, with GVS window stickers, dead bags and hoodies up for sale. Susan is making tablet computer to offer at the Glasgow monthly vegetables fete.
If you’d choose advice on how to run your own local billboard project, please contact Barbara and Susan on goveganscotland